Masterack Introduces New EV-Ready Upfit

Peachtree Corners, GA – March 8, 2023 – Masterack announced new trade packages designed for EV vehicles, starting with a telecom package showcased at this week’s NTEA Work Truck Week 2023 in Indianapolis, Indiana. Built in partnership with JB Poindexter & Co. sister business unit and innovation partner, EAVX, the upfit features lightweight aluminum and composite construction with the latest tech to increase the productivity of your fleet.

“Masterack has been an upfit industry leader for more than five decades. In the last few years, we’ve seen how EVs add new challenges for our customers’ fleets,” said Masterack President Jon Toups. “With our new EV-ready packages, our team is prepared to help you design a tailor-fit solution,”

Bringing their EV capabilities to life, the Ford E-Transit on display was designed based on the needs of leading telecom fleet customers. It features a composite partition, high-quality aluminum shelving modules, heavy-duty slide-out drawers, a custom fold-up splicing table, no-drill laminate composite flooring and a double slide-down UPLYFTTM ladder rack. Altogether, the upfit boasts a 20% weight reduction over steel to optimize payload and increase vehicle range.

Added VX Control technology from EAVX connects vehicle systems with a digital interface to help operators make smart decisions to improve performance. One example is Tool Finder that leverages RFID connection to alert drivers when something is missing.

“Our partnership with EAVX is critical to understanding the nuances of the EV market. They help position us on the leading edge to meet the needs of tomorrow’s fleet,” said Toups.

As more companies start to make the switch from traditional ICE vehicles, it’s critical to work closely with your upfitter to design a tailor-fit solution that minimizes range anxiety. Masterack is prepared to help you take on these new challenges of an electric fleet.

For more information, visit masterack.com/ev-solutions.